Post Modernism in Life On Mars

Post Modernism is very prominent within the text Life On Mars. intertextuality makes an appearance in the text. It's a massive link to David Bowie's hit song, "Life On Mars" which is the title of the whole series. This song is also played throughout the episodes, almost as a backing track. Pastiche scenes take a step in the early parts of the first episode, showing the whole layout and city, going back about 30 years in style and aesthetics. cars have gotten older, dress codes, social codes and of course the world itself is behind in technology and contractual development.

ACTIVITY 1 KEY TERMINOLOGY

A large business corporation that is comprised of a range of different parts or smaller businesses	Congolomerate
This is when a Media Company owns different businesses in the same chain of production and distribution.	Horizontal integration
This literally means ‘to work together’ and is where one form of media product ‘cross sells’ another form of media product to their mutual advantage of increasing sales/audiences.	Convergence
This means  that there is a diversity of viewpoints available and consumed across and within the media industries and prevents any one media owner or voice having too much influence over public opinion and the political agenda.	Plurality
This is the process of how the media product gets to its audience after production	Distribution
This is when a sector of the media industry such as newspapers is dominated by one or a small number of large organisations.	Monopoly
This is where a media company tries to maximise its power and profit by combining elements of its business into a more concentrated and more effective model.	Consolidation
This is the process of a company expanding its media production in the same area of media. For example, one newspaper company buying another newspaper company. This can happen by internal expansion, merger or takeover and can lead to a monopoly.	Synergy
This is where two or more companies, usually of similar size, combine to form a larger single company.	Merger
This is where a larger company buys a smaller company	Takeover
This is the combination of different areas of the media coming together to maximise profit	Vertical Integration

Newspaper Analysis

Tabloid and broadsheet: A tabloid is usually a lot smaller in context compared to a broadsheet, covering more

Single Camera Formats

Series: The Individual episodes of a series have self contained narratives meaning they have a defined ending. Many crime dramas are series. An example of this is Peaky Blinders.

Serial: The narrative of a serial runs over numerous episodes, with each episode usually finishing on a cliff-hanger making you want to see more. Soap operas are serials as are many of the recent hit US dramas. An example of this is Eastenders.

Single Drama: A one-off television drama which has its own self contained narrative. Made for TV films might be considered single dramas. An example of this is Don't Take my Baby.

Task 1 Understanding "Single camera Production"

TASK 1

Understanding 'single camera production'

a) Define 'single camera production':

A piece of media such as a music video or short film, shot by one camera. Most of the time they are quite low budget.


b) Identify the advantages and disadvantages of single camera production (refer to examples where you can):

Advantages They don’t cost large amounts of money They are easier to compose, once your done filming Less editing work will have to be done, since your unable to You don’t have to rent out or buy other expensive cameras

Disadvantage You are unable to use realistic special effects Your available camera may have bad quality The location of the film may not change at all The whole production will take a lot longer to film, which is why this technique is mainly used for short films

c) What is multi camera production:

Multi camera production uses more than one camera, but follows the same retrospect as single camera production.

d) How does multi-camera differ to single camera productions:

Multi camera allows for more cleaner and fluid shots, along with transitioning, because you use more than one camera. It’s also quicker to film and you can cover a larger amount of area due to more FOV.


e) List 3 examples of single camera shows/films (aim for different genres)

The Big Bang Theory 
How I met Your Mother
Modern Family

List 3 examples of multi-camera shows (aim for different genres):

The Mary Tyler Moor Show
2 Broke Girls
Friends

f) What is the definition of genre? Why is this important for audiences?:

Genre is the way different pieces of literature such as art, music and film, are ordered and categorised to appeal to their fan bases. This is important for audiences so they can self-order their taste on what they like the most, and they know what to look for when for example shopping. 


Series: The Individual episodes of a series have self contained narratives meaning they have a defined ending. Many crime dramas are series. An example of this is Peaky Blinders.

Serial: The narrative of a serial runs over numerous episodes, with each episode usually finishing on a cliff-hanger making you want to see more. Soap operas are serials as are many of the recent hit US dramas. An example of this is Eastenders.

Single Drama: A one-off television drama which has its own self contained narrative. Made for TV films might be considered single dramas. An example of this is Don't Take my Baby.

History and background of  LNWH

Summary of content and audience of Radio 4 

Themes and subjects covered in LNWH

Structure and content of typical episodes ( interviews, feature pieces, discussion , phone-in , etc.)

Presenter ( age, gender.background,broadcasting history, comparison with previous presenters )

Use of spoken language ( mode of address, formal/informal, emotional language)

Use of audio codes ( music, sting , theme  )

Opportunities for audience feedback

Any marketing /advertising  of  own program and other  BBC content

Target audience of LNWH ( age,gender,class,interests,use of media etc.)

The previous  elements should help you define and explain this



Late Night woman hour is a radio station played and published by the British Broadcasting Corporation. Radio 4 targets many ages, but more specifically, those above the Ange of 20-25. The radio station deals with a number of different daily dilemmas and conversational topics such as news, drama, comedy, science and history

Statement of Aims

In this project, I will be focusing on the magazine company, Finer Rcrds (Records).

When shooting my music video, i will need to consider the focus of the camera, blur, depth of field , framing, lighting, body positioning, actors expressions, miseducating en scene and also mode of address. Where backgrounds are concerned, and shoot locations, it can range from London, all the way to wear I am based at my house. My magazine will be a