Mise en scene presents a main image of a typical Housewife of the 50s, wearing a dotty white and blue dress, along with blonde, tied up hair and red lipstick. This is a stereotypical representation of white women during this time period, however it wouldn't have a strange affect on the audience of its time, as it was the average of the 1950s. In todays times however, if it were to be published with the same format, many people would ask questions as to why she appears so "retro", and almost Anti-Cultural. Due to its americanised colour palette, this solidifies the target audience for the time it was released.
The tagline "Tide gets clothes cleaner than any other washday product you can buy", is a confident hook that will appeal to an audience that are used to washing their clothes by hand. This, along with the masthead, are both roughly text wrap, but they appear to flow and bend, like water waves. This carries connotations of water, and therefore links directly to washing. She uses direct mode of address, and there is also a presence of the male gaze, at least for the audience from those times. However, the target audience isn't directly males, since it's more females who pay attention to washing products, since they are the ones who are usually cleaning. The main image is also very similar to that of the "ww2 propaganda poster" although it was released after this one,
