Persuasive Techniques in Advertising (Part 2)

3 Purposes of Commercial Radio:

• To earn profit from the ads they sell and special events they hold.
• Used by companies to send a good message

Ofcom, ASA, Radio Centre. Watershed

(In order of importance \/)

1. Physiological Needs, 
2. Safety Needs, 
3. Belongingness and Love Needs, 
4. Esteem Needs
5. Self Actualisation (Maslows Hierarchy of Needs)

Reward and Punishment
Value Messages