Water Aid Advertisement

Water Aid Advertisement

The water aid advert "Rain for Good" is unique and positively different in a multitude of ways compared to other water aid and water support adverts, through the different techniques they use to appeal to the audience (us). For example, in the first shot, an establishing shot, miseducating en scene presents a radio and a plant pot sitting on top of a window sill. Outside the window, there's what we would refer to as, dreary, horrid weather. Raindrops dripping down the window. This is most likely representing the households of the audience, through stereotypes such as the radio. Moreover, the station played on the radio is the news, diegetic sound describing the whether shown on screen. This proves it to be similar to Anchorage Audio. This has a positive effect on the audience, drawing them in and making them feel empathy, as the target audience is mainly middle-class, and that seems to be the same class as the owner of the house and window sill that we see.

In the next shot, there is a contrast in representation, showing a close up of what seems to be crops, with the sun shining behind it. This connotes growth and vitality, since the crops are actually very well maintained, and are a healthy colour. The shot quickly transitions to a long shot of a woman walking down a dusty pathway