//A LEVEL// Film Marketing Analysis.

The Movie I will be analysing for their poster and trailer will be Avengers:Infinity War.

The layout of the poster portrays the cast of the film spread out across the vertical page. The design consists of an area placement, most likely a place the cast will visit whilst in the film. The lighting is quite bright in some places, likely because of the pure light generated by the characters themselves, such as Iron Man and his blue repulsers, or the antagonist, Thanos, with his glowing infinity stones.

The colours used are very rich, however again, the poster is majorly taken up by the characters and their properties. The background though, consists of the colours purple and gold. This has connotations of dietes, and an idea of the kind of high tier levels of people, that the film will be dealing with. Avengers is a popular title amongst the marvel community, therefore, the font used for the capital "A" is the same in all media it's represented in and it's iconic. For those who are familiar with the series, they would already understand the genre, however through the use of mise en scene, we see weaponry and suits shown and presented, hinting to the audience that it is in fact an action movie. In addition, not one person on the poster is wearing a smile, possibly making a link to something bad within the atmosphere.

The visual codes of this poster take a similar approach to that of LucasFilms Star Wars posters and promotions. This is effective as a frequent place visited within the new avengers film is space, and of course, star wars is based majorly in space, so this was an easy comparative. This marks quality, along with the presentation of the very popular "Marvel Studios" logo. If your eyes are good, you will notice actors such as Robert Downey Jr, Chris Hemsworth, Scarlet Johanson and Benedict Cumberbatch. However they're not mentioned through anchorage, but instead, placed further towards the front, to draw in more of the audience, and consume the majority of concentration upon them.

Mise en scene presents only two characters majorly gifting direct mode of address towards the audience. This two characters are, Iron Man and Thanos, almost the two main protagonists and antagonists within the film. This is effective as it signals to the audience as to who they need to keep their eye on, as their eyes are on us. There is no expert criticism on the poster, as during it's release, it had not aired in theatres as of yet. However, audience expectations would likely be very high, expecting a nice long action packed film, since it's coming from Marvel Studios and they have quite the reputation.

Within the trailer, costumes carry themselves on consistently, as the main costumes were already presented in the poster.

//A LEVEL// INDUCTION:Written Task

GQ Magazine, 

Target Audience: Teens-Middle aged men

The main image presented is of the star vehicle, male celebrity David Beckham.  Mise en scene presents David wearing a smart black suit, white shirt and slim black tie. This has symbolic codes of professionalism and is the average outfit of a stereotypical man who works in a high-end office job. This reinforces stereotypes of men, telling the audience that this is what an ideal man looks like. In addition, mise en scene shows him wearing a wedding ring, meaning he’s a married man who most likely goes out to work for his family and “put food on the table”.  Mise en scene shows a mid-shot being used for David, to show not his full posture but what most people would notice of a man. From their head to their waste a man can be judged, and by showing us this, we as the audience see David, the star vehicle, overall as a smartly dressed, hard workingman. Moreover, Mise en scene presents David with tattoos, which tells the audience that underneath the suit is a man, rugged and rule breaking, reinforcing stereotypes of men also. He uses direct address, which connotes bravery and a confident attitude. This works hand in hand with his slight smiling expression.  This is a progressive stereotype, helping men to seem better than most actually may be. There is a pull quote in the far left of the page, saying “Style Bible”. This idolises mean in a godly way, as the authors of this “style bible” are men. And the author of the original bible is god. This isn’t a popular stereotype however it has symbolic codes of women idolising men as creators. This also works with god having been a male. The typography for the masthead is sans serif, connoting neatness and cleanliness. This subverts stereotypes of men, as they are mostly known to be messy and un-hygienic. The gesture of the star vehicle is holding their jacket together, almost attempting to stop anything from inside coming out. This has connotations of men hiding their true selves and their feelings from others to maintain a certain image towards others. This stereotype is regressive, presenting men as shy and eager to hide things from other people. 

//A LEVEL// MUSIC Video General Analysis: Drake: How he's presented outside of Music Videos within Media

On this document, I will be discussing different aspects of music videos. These aspects will be Purpose, Style, Representations, Editing, Moving Image Codes, Visual Codes, Key Terms and audio, in this order. The Music Video I will be referencing for this is " Drake-Nice For What" //www.youtube.com/watch?v=U9BwWKXjVaI

 Purpose:

The purpose of a music video is when a music video was made for a certain reason, such as the promotion of an actual song or a whole album. For example, in Nice For What, it was a promotion for a single, then due to it's popularity, became a promotion for Drake's album Scorpion, along with his other flagship song "In my Feelings".


Style:
 The type of approach and run the whole music video has, from beginning to end. There are three different possible styles. Thematic, where the video focuses on different themes, and may use satire humour to get it's points across. A lot of the time it will discuss controversial issues. Performance, where the artist will place focus on themselves and possibly others, showing of their skills, maybe dancing, drawing, a certain hobby. Narrative, where the music video appears to have some sort of story to follow from beginning to end. Only thing is, it's sung instead of read. For Nice for What, I think the style is a mix of Performance and Thematic. I will explain why later on.

Representations:
This is an important part of the music video. This is what the music video wants to send as a message to audience. What are they talking about and why. Like gender, ethnicity, national identity or age. Or all of them at once like "This is America" by Childish Gambino. In Nice For What, Representations of Gender and ethnicity are touched upon. The majority gender shown in the video are women. Not as much through a male gaze as it is showing women appreciating themselves for their looks, and features This Connotes confidence within women. In addition, ethnicity is shown massively, as their is an actor for each ethnicity. This connotes Drake as a multi-culturist, and drake giving his point of view that people from all races should be appreciated. I feel like National Identity is not touched upon.

Moving Image Codes:
Drake has used a wide variety of different camera shots in his video. There is a full range of close ups, mid shots and long shots throughout the video. And all the different models receive at least one of each. I think this backs up my earlier point, showing he wants all women to have the same treatment, and that neither of them should be appreciated less or more than the other. The angles stay mainly mid way, looking at the models directly. However towards 2:26, camera movement becomes prominent. Panning, whilst on a close shot. This shows them profiling the different models. Almost like scanning their faces. This connects to my earlier point because when scanning something, like a fingerprint, it's always unique and there's not another thumb you can scan which will be exactly the same. This represents women as unique again. The only zooms I noticed were towards the end of the video, around 3:20 to the very end. The first one being a zoom out of another women, however she's not presented the same. When you finally hit a long shot on this women, you see that she is meditating. This actually presents her physically on a higher level to the rest of the women in the video, juxtaposing my earlier point. Although this could be drake saying to the viewers of this video that by the time they reach the end (mainly the women) they will be 'mentally and emotionally' higher than they've ever been. As for editing, the video cuts to the beat throughout, and the pace stays the same.

Audio:
The lyrics for the song can be found at https://www.google.co.uk/search q=nice+for+what+lyrics&rlz=1C5CHFA_enGB815GB815&oq=Nice+for+what+lyrics&aqs=chrome.0.0l6.5247j0j7&sourceid=chrome&ie=UTF-8. The chorus speaks from what seems to be a womans perspective. They repeat, "you said you'd care for me", "you said you'd die for me" and "why won't you live for me". I don't think this is directed at Drake, but instead at the different men that the women had relationships with. This presents the expectations women have on men, and what they think they should be willing to offer when in a relationship. This is effective on the female audience. Strongly on feminists, as women show themselves to be dependent on men within the video. As for men, they would most likely also take offense to this. It's a stereotype that men constantly don't give women what they want and need, and it would be regressive for men when being presented in this video. However clearly Drake's focus is on appreciation of women and not his own gender throughout the video and lyrics. We see

//A LEVEL// All About Me Video